Services like Netflix, Amazon Prime, and Hulu, have changed the way we watch movies and TV. But with countless shows and genres available, very few destinations exists exclusively for independent films. Opus Docs wants to change that story by creating a network that features award-winning content from film festivals like Sundance, Cannes, Tribeca and more.
We wanted the brand to be a nod to old Hollywood while still retaining a contemporary voice. This melding of both old world and new signals a change in the way we consume entertainment.
An “opus” is a composition or set of compositions usually numbered in the order of its issue. We patterned the brandmark after the seating arrangement of a classical orchestra.
The challenge for us was applying the design to the brand's marketing collateral. Since Opus Docs' demographic is mid-thirties and up, we chose a contemporary typeface and a color palette that spoke to the premium quality of the network’s content.
Opus Docs came at the right time. With streaming services developing award-winning programming we created a brand with the elegance of a film festival yet inviting enough for casual viewers.